Identifying and Testing Your Users

Identifying and Testing Your Users

Any great user experience practitioner will tell you that you need to define who your users are (Personas/User Profiles) and identify their behaviors (Usability testing/ Ethnography) before designing can begin or should continue. And if you do not have any users yet,...
Core Skills of Experience Designers

Core Skills of Experience Designers

One of our favorite scenes in Office Space is when Tom meets with ‘the Bobs,’ a a pair of consultants who are downsizing Tom’s employer Initech. One of the Bobs (played by John C. McGinley) famously asks Tom, “Well, what would you say you do here?” I want...