Identifying and Testing Your Users

Identifying and Testing Your Users

Any great user experience practitioner will tell you that you need to define who your users are (Personas/User Profiles) and identify their behaviors (Usability testing/ Ethnography) before designing can begin or should continue. And if you do not have any users yet,...
Gamification for Training

Gamification for Training

While most of us can immediately recognize the benefit of training at a job, I doubt most of us would call this activity fun. But there are things that can be done to make it fun and engaging or at least less tedious than it traditionally is. And that in turn will...
The ROI of User Experience Design

The ROI of User Experience Design

Download this article as a slide presentation (PDF): Article full text: User experience design yields a measurable return on investment for organizations with the right strategy. Here are four reasons why a UX engagement with Saxony Partners will help your company...
Core Skills of Experience Designers

Core Skills of Experience Designers

One of our favorite scenes in Office Space is when Tom meets with ‘the Bobs,’ a a pair of consultants who are downsizing Tom’s employer Initech. One of the Bobs (played by John C. McGinley) famously asks Tom, “Well, what would you say you do here?” I want...
UX Strategy: What’s Your Altitude?

UX Strategy: What’s Your Altitude?

What is User Experience Strategy? It’s an interesting combination of words you may have heard for the first time recently: user experience strategy. For many folks, it’s a hot, new topic! Not only is UX strategy becoming a more popular subject, it’s also a matter of...