Identifying and Testing Your Users

Identifying and Testing Your Users

Any great user experience practitioner will tell you that you need to define who your users are (Personas/User Profiles) and identify their behaviors (Usability testing/ Ethnography) before designing can begin or should continue. And if you do not have any users yet,...
Real Estate Analytics

Real Estate Analytics

The Real Estate industry contributes close to three trillion dollars to the total US GDP. That share continues to grow each year as is indicated by the graph below. While real estate investments can range from low risk/low return to high risk/high return, investors...
The ROI of User Experience Design

The ROI of User Experience Design

Download this article as a slide presentation (PDF): Article full text: User experience design yields a measurable return on investment for organizations with the right strategy. Here are four reasons why a UX engagement with Saxony Partners will help your company...