Identifying and Testing Your Users

Identifying and Testing Your Users

Any great user experience practitioner will tell you that you need to define who your users are (Personas/User Profiles) and identify their behaviors (Usability testing/ Ethnography) before designing can begin or should continue. And if you do not have any users yet,...
Gamification for Training

Gamification for Training

While most of us can immediately recognize the benefit of training at a job, I doubt most of us would call this activity fun. But there are things that can be done to make it fun and engaging or at least less tedious than it traditionally is. And that in turn will...
Real Estate Analytics

Real Estate Analytics

The Real Estate industry contributes close to three trillion dollars to the total US GDP. That share continues to grow each year as is indicated by the graph below. While real estate investments can range from low risk/low return to high risk/high return, investors...