Design is more strategy than art
A well-designed solution is visually appealing, but factors such as business context and value analysis also determine whether a design achieves key objectives. A pretty UI can fail!
Great experiences are both practical and emotional
We engage the minds of users by solving for critical use cases with clear information architecture.
We engage the hearts of users by producing delightful interactions in the moments that matter.
There’s no magic to great design, just collaboration and iteration
What’s better than a mystical design guru? One who can work with cross-functional teams to deliver measurable results. Diversity and cooperation aren’t words often associated with design – but they should be.
WHAT MAKES US DIFFERENT
- Designers with industry knowledge
- A proven, user-centered process
- Outcome-oriented design (metrics over opinions)
- Masters of our craft: A full-spectrum UX practice including Research, Information Architecture, Interaction Design, Visual Design, and beyond.
OUR UX APPROACH
Our proven User Experience (UX) Design approach leverages four distinct phases.
For each phase, we employ standard best practices and our own custom methods to delight end-users and crush your success metrics.