When it comes to web and app development, UX (user experience) and UI (user interface) should both be prioritized as part of your digital strategy. These relatively new terms can be easily confused or misused in conversation.

At Saxony Partners, our digital team helps our clients solve business problems with application development, data strategy, automation, and more. We asked our UX/UI Senior Consultant Matt Dryer to define ‘UX’ and ‘UI’ and to breakdown the difference between them.

What is the Difference Between UX and UI?

“If you asked five different people this question, you would get five different answers,” Matt said. “Some people believe there is no difference between the two because they can’t be compared to each other. Other people believe they are very closely connected and each one depends on the other. In my opinion, no one answer is right or wrong because, like most things in the world, the terms ‘UX’ and ‘UI’ have and will continue to evolve.”

Defining UX

“UX stands for ‘User Experience,’” Matt said. “It’s that internal feeling and experience someone has when they interact with a particular product or service. Remember the last time you used a product that may have been confusing or left you frustrated? It may have been a piece of software you couldn’t figure out, or a website that was hard to read? That’s an example of a bad user experience.

“On the other hand, if you were ever using a particular product and thought ‘this is awesome!’ or used a piece of software and said to yourself ‘well, that was easy’ – those are examples of a good user experience.”

Defining UI

“UI stands for ‘User Interface,’” Matt said. “This is really anything that someone may interact with in order to use a digital product or service. In the past, it was easy to just think of a user interface as the screen on a computer. However, as technology expands, so does the definition of UI. A user interface can now be computer screens, touchscreens, lights, voices and sounds, keyboards, buttons, and a whole lot more.”

Understanding UX and UI Together

“In simple terms, a user interface consists of all the elements that allow a person to interact with a product or service – what you can see, touch, and hear. User experience is the feeling a user has before, during, and after using a product or service – as well as their journey through the interaction.”

Saxony Partners UX/UI Services

If you’re interested in enhancing your overall digital strategy using UX/UI improvements, Saxony Partners can help.

Whether you want to increase market share through innovation and differentiation, or simply improve operational excellence and create a more user-friendly interface for customers, we have technology solutions that will help you accomplish your business goals.

Technology and digital strategy can be complicated, but our goal is simple: Make Digital Practical. Saxony will meet you where you are and help you get where you want to go. Our pragmatic approach helps ensure early success by leveraging proven technologies and practical solutions in a cost-effective way.